One of the new trends right now in digital marketing is video marketing. This may seem like big departure from current text-based approaches, but this is actually a refinement. Marketing experts like to say that content is king. Videos are the content for this new Internet age.
You’ve probably encountered video marketing in one form or the other. They’re actually an outgrowth of TV advertisements. The big difference is that TV ads are a very limited platform compared to what video marketing can do.
This is mostly thanks to the increasing integration of social media in people’s lives. With the current technology, people can watch videos quickly and easily. Streaming technologies make it simple to view even the most fancy visuals.
Why exactly is video marketing so successful? First of all, attention spans have dropped. Sometimes, people don’t have the patience to read short articles. It may be quick to read, but a three-minute video is easier to consume.
All you have to do when watching a video is to just look. Reading articles and other methods take time. Though they are good for other purposes, nothing grabs the attention of people than a fancy video sequence.
Right now, Youtube is the biggest curator of video content in the world. Every video need that you have, the site can meet. Whether it’s watching the latest movie trailers to watching people play video games, video marketing’s draw is undeniable.
Developing a video strategy
This is why you will want to be part of the video marketing revolution. Thanks to easy video technology, you can make videos on your own, with no need for video editors. However, there are definitely things that you will need.
First of all, you will need a consistent release schedule. People are hungry for content and feeding that hunger only makes them want more. Create a loyal following with regular posted videos.
Second, you’ll want a way to connect to your viewers. This can come in many forms. You may want to promote your products by showing off what they can do. Another way is to actually take into account customer feedback and features those as your video. What will really encourage increased participation is user-generated videos.
Finally, you’ll want to include a way to encourage purchases of your product. This can be a simple link to your store or service. Many videos forget this so waste the opportunity.
The ultimate goal of every video is to go viral. Make a popular enough video and you can be sure that millions will be able to see it online. Start honing your video skills now to keep up with the competition.