Personalizing Your Digital Marketing Strategy

Personalizing Your Digital Marketing Strategy

It can be hard to get the attention of customers nowadays. With a lot of competing brands out there, setting yourself apart from the crowd can be difficult. However, there’s one way you can be heard through the noise.   It borrows from the shopping experience in real life. When customers walk into stores, they like to be treated as people, not just walking wallets. Store personnel take note of their needs and help them…

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Increase Sales With Smart and Entertaining Video Content

Increase Sales With Smart and Entertaining Video Content

One of the new trends right now in digital marketing is video marketing. This may seem like big departure from current text-based approaches, but this is actually a refinement. Marketing experts like to say that content is king. Videos are the content for this new Internet age.   You’ve probably encountered video marketing in one form or the other. They’re actually an outgrowth of TV advertisements. The big difference is that TV ads are a…

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